Tag Archives | Keith Pelley

European Tour chief referee John Paramor and Andy McFee

One-stroke penalty after two bad times at same event as Tour beefs up slow-play rules

EUROPEAN Tour players who record two bad times in a tournament – instead of in the same round – will now face an immediate one-stroke penalty, tournament chiefs announced today. The European Tour’s new tougher regulations aimed at tackling slow play come into effect at this week’s Abu Dhabi HSBC Championship. The beefed-up four-point plan […]

Read full story Comments are closed

Hong Kong Open called off by European Tour as unrest at universities continues

NEXT week’s Hong Kong Open has been cancelled as the civil unrest in the former British colony increased with violence across university campuses, after months of turmoil by protestors unhappy with Chinese rule. More than 150 golfers from Europe and Asia were set to head to Hong Kong for one of Asia’s oldest golf tournaments, […]

Read full story Comments are closed
Sir Nick Faldo in the meeting room bearing his name at the Euroepan Tour’s Wentworth HQ

European Tour chief Keith Pelley on thinking behind new branding and website

By EUROPEAN TOUR CHIEF EXECUTIVE KEITH PELLEY TODAY marks an exciting new chapter in the history and the modern evolution of the European Tour as we unveil our new brand identity along with our new website and app. More than a decade has elapsed since we last embarked on a brand refresh. It is fair […]

Read full story Comments are closed
European Tour chief executive Keith Pelley unveiling its new brand identity at Wentworrth

European Tour chief unveils new brand and website in its mission to drive golf further

THE European Tour has launched a creative new brand strategy, with the aim of broadening the Tour’s appeal to new and existing fans and commercial partners. Calling itself Golf’s global tour its chiefs at Wentworth have unveiled its new identity, which includes a fresh logo alongside a new website and App, all underpinned by the […]

Read full story Comments are closed
2019 Claret Jug winner Shane Lowry who was awarded honoroary life membership by the European Tour

Open winner Shane Lowry receives European Tour’s life membership award

SHANE Lowry has been awarded honorary life membership of the European Tour in recognition of his Open Championship victory in July. The Irishman finished six shots clear of Tommy Fleetwood at Royal Portrush to lift the Claret Jug in front of packed galleries at the County Antrim venue. It was the perfect result to get […]

Read full story Comments are closed

Keith Pelley: European Tour no longer tolerates slow play and will act on 4-point plan

EUROPEAN Tour chief executive Keith Pelley writes about the controversy over slow play on the European Tour and explains why the Tournament Committee and the board have decided to take firm action for the 2020 season. MANY issues have affected the game of golf since I became chief executive of the European Tour – but […]

Read full story Comments are closed
One of Edoardo Molinari’s tweet on slow play

Slow play: European Tour introduces four-point plan to crack down for 2020 events

THE European Tour has announced a concrete four-point plan aimed at tackling the issue of slow play in professional golf. The plan, which will be implemented at the start of the 2020 season, was approved by the European Tour’s Tournament Committee in July and fine-tuned over the past month. It will focus on four key […]

Read full story Comments are closed
European Tour GolfSixes Cascais

Pelley questions if it is time for an innovation swing?

By European Tour Chief Executive KEITH PELLEYAN interesting discussion developed at our headquarters the other day about whether our current stretch of European Tour events – Made in Denmark, the Belgian Knockout and this week’s GolfSixes Cascais – should form an official ‘Innovation Swing’. It is debate not without merit. The golfing calendar is undoubtedly […]

Read full story Comments are closed