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Sir Nick Faldo in the meeting room bearing his name at the Euroepan Tour’s Wentworth HQ

European Tour chief Keith Pelley on thinking behind new branding and website

By EUROPEAN TOUR CHIEF EXECUTIVE KEITH PELLEY TODAY marks an exciting new chapter in the history and the modern evolution of the European Tour as we unveil our new brand identity along with our new website and app. More than a decade has elapsed since we last embarked on a brand refresh. It is fair […]

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