Langland Bay named Wales Golf Club of the Decade after attracting 300 new members

Swansea’s Langland Bay Golf Club has won the 2020 Wales Golf Club of the Decade Award
Langland Bay on South Wales’ Gower Peninsula has been racking up the awards from Wales Golf over the past 10 years – now it is the first winner of the Club of the Decade award

SWANSEA’S Langland Bay has received the first Wales Golf Club of the Decade Award – having introduced more than 300 people to play golf regularly amid a host of improvemnts.

The stunning venue on the Gower coast also has had the largest ladies section in Wales for the last five years

It has made large strides in terms of the quality of course, visitor numbers, membership retention and attraction, with steady progress throughout the last 10 years.

Langland Bay has been shortlisted eight times in the last 10 years for the Wales Golf Club of the Year Award, winning in 2013.

The Club of the Decade is a new award for 2020.

Langland Bay director of golf Andrew Minty
Langland Bay’s PGA director of golf Andrew Minty Picture by STEVE POPE / SPORTING WALES

“The timing isn’t ideal to receive this under the current circumstances, but while this is an incredibly difficult time that everyone is going through, this is some good news to lift their spirits,” said Andrew Minty, PGA director of golf at Langland Bay.

“It is an honour to win this award. Our staff have worked so hard and consistently over the last 10 years and this shows with the fantastic condition of the course and the service at Langland Bay.

“We have achieved so much over the last 10 years to improve all aspects of not only the course and club, but also the members experience.

“We are looking forward to getting back to normal to celebrate this achievement,” added Minty.

Langland Bay now has award No. 5

APART from the Wales Golf awards, Langland Bay has also won a tourism award, customer service award and a “luxury lifestyle award”.

Director of Golf Minty was also awarded with the UK Manager of the Year award by the Golf Club Manager’s Association in 2016 – the youngest-ever winner at 34.

Over the last 10 years Langland has introduced – through its New2Golf campaigns alone – more than 300 new golfers.

Langland’S multi-functional membership offers a large number of benefits including fitness classes and discounts – all aiding member-retention.

Langland is one of very few clubs to have a waiting list for membership in the principality, and also increasingly rare in the UK full stop.

It prides itself on great communication with its members on a weekly basis with Langland’s aim to give members an experience – not just a membership.

Langland also has had the largest ladies section of any golf club in Wales for more than five years.

Over the last 10 years visitor number have increased to allow investment in a large number of course improvements, including a new irrigation system and other improvement projects annually.

Also the club’s junior coaching campaigns include going into local schools to teach golf, plus they have also qualified for the R&A Women in Golf Charter.

Representatives of Langland Bay were due to collect the award at the Wales Golf Annual Awards Lunch at Ryder Cup venue Celtic Manor.

But unfortunately the event was postponed because of the COVID-19 outbreak.

Langland Bay Golf Club has attracted more than 300 new members through the Wales Golf New2Golf membership scheme
Langland Bay Golf Club set up on the cliffs of the Gower coastline south of Swansea

Dixon praises club’s high standards

CHIEF executive Richard Dixon praised the high standards Langland Bay has set, with repeated nominations in Wales Golf’s annual awards reflecting the progress it has made over the last 10 years.

Dixon said: “Congratulations to Langland Bay, deserved winners of this new award in recognition of their consistent progress over the last decade.

“The list of achievements is long and growing for Langland Bay, which makes it a very forward-thinking club and one to be enjoyed by all levels of golfer.

“Growing the game of golf and introducing new participants has been one of their fortes.

“It takes quite something to get onto the shortlist for the Club of the Year and Langland Bay has kept coming back year-after-year with further improvements boosting our sport of golf and their club.

“They are a great example of what a club in Wales can achieve with plenty of vision and effort, working closely with the Wales Golf team through schemes such as New2Golf.

“We look forward to making the formal presentation of this well-deserved award at an event later in the year.”

New2Golf membership offers cheaper lessons

GOLF clubs participating in the Wales Golf New2Golf membership scheme offers a number of incentives for beginners who are new to golf – or anyone looking to return to the sport.

Membership costs £5 for adults and is free to anyone under 18.

Vouchers and offers are included the welcome pack for the scheme which is available to all beginner and lapsed golfers wanting to take up the sport.

Members’ benefits include:–

  • Fifty per cent off an individual or playing lesson
  • Six golf lessons for the price of five
  • Bring a friend of family member lesson voucher
  • Membership discounts
  • Prize draws
  • Rules & etiquette poocket reminders

Full terms & conditions can be found by clickinghere.

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