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IN-FORM PIETERS WINS BACK-TO-BACK IN FJ ICON MYJOYS

IN-FORM PIETERS WINS BACK-TO-BACK IN FJ ICON MYJOYS Thomas Pieters, Brand Ambassador for FootJoy, the #1 Shoe and Glove in Golf, celebrated a second win in a row on the European Tour when he claimed victory in his trusted FJ ICON shoes at the KLM Open at Kennemer Golf & Country Club in Holland yesterday. […]

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FOOTJOY LAUNCHES ITS MOST ADVANCED WATERPROOF SUIT

FOOTJOY LAUNCHES ITS MOST ADVANCED WATERPROOF SUIT FootJoy, the #1 Shoe & Glove in Golf, has launched its most technologically-advanced waterproof garments with the introduction of a premium DryJoys Select® jacket and trousers for ultimate performance in wet and wintry conditions. Featuring highly functional fabrics that elevate the Mark of a Player brand’s offering for […]

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Cross Sportswear is back with a bang in Golf

Cross Sportswear is back with a bang in Golf Cross Sportswear, the Swedish pioneer of high performance stretch, breathable and waterproof fabrics, is back with a stunning new golf collection for 2016 totaling over 90 men’s and ladies’ garments and accessories. Great fabrics and innovative FTX technology provide the golfer with the ultimate in comfort […]

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Abacus Sportswear measures up prospective European Solheim Cup Team

Abacus Sportswear measures up prospective European Solheim Cup Team (Dalby, Sweden – August 11, 2015) As qualifying for The 2015 Solheim Cup enters the closing stages, the top ranked players from the current European standings were fitted for their outfits by the team’s Official Apparel Supplier, Abacus Sportswear, ahead of the Ricoh Women’s British Open at Trump Turnberry, […]

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AMATEUR GOLFER SHOWS AWESOME DRIVE TO BREAK WORLD RECORD

AMATEUR GOLFER SHOWS AWESOME DRIVE TO BREAK WORLD RECORD Amateur London golfer Roger Southam is to endure another gruelling test of stamina as he attempts to break the Guinness World Record for the most holes played in 12 hours – challenging the current record of 221. The chief executive and chairman of property management firm […]

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Premium Golf

  Golf is too full of shoulds.  Suggestions from those who assume that all golfers play the game for the same reason. At Premium Golf, however, we believe that golf should be played for whatever reason you choose. After all, if it isn’t your living, then it’s your hobby, your pastime, your passion. We look at golf […]

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100 days to go: Captain Carin Koch counts on abacus® for The Solheim Cup

100 days to go: Captain Carin Koch counts on abacus® for The Solheim Cup (Dalby, Sweden – June 10, 2015) With only 100 days until the start of The Solheim Cup, European Team Captain Carin Koch has highlighted the key role Abacus Sportswear’s high-performance garments will play in ensuring the team performs at the highest level during the event. […]

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GOLFBUDDY LAUNCHES NEW FEE-FREE WT5 GPS GOLF WATCH

GOLFBUDDY LAUNCHES NEW FEE-FREE WT5 GPS GOLF WATCH GolfBuddy has launched a brand new GPS watch – it’s slimmest, lightest. most comfortable and feature-packed model to date. The new WT5 is a significant improvement on its best-selling predecessor, the WT3, and is slimmer, lighter and completely re-styled with a softer, more comfortable strap. Additionally, the […]

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Sunwise Launches New Golf Eyewear Range for 2015

Sunwise Launches New Golf Eyewear Range for 2015 14th May 2015 – FOR IMMEDIATE RELEASE The award-winning British eyewear company Sunwise® is excited to announce its new range of sunglasses for golfers. The company’s latest golf range offers bright and bold British designs whilst boasting innovative features new to the eyewear market. 2015 sees Sunwise® […]

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FJ LAUNCHES 2015 SHOE FITTING PROGRAMME

FJ LAUNCHES 2015 SHOE FITTING PROGRAMME TO HELP GOLFERS FIND THE BEST FOOTWEAR FOR THEIR GAME Following a highly successful campaign, which saw almost 3,500 golfers fitted into the best footwear for their game between March-September last year, FootJoy, the #1 Shoe and Glove in Golf, has commenced its year-round 2015 Shoe Fitting Programme. Over […]

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GOLFERS SET TO SPARKLE AT AWESOME ENDURANCE FUNDRAISERS

GOLFERS SET TO SPARKLE AT AWESOME ENDURANCE FUNDRAISERS Scotland’s funkiest clothing brand, Royal & Awesome, has teamed up with Sparks for the second successive year to add a dash of colour to the charity’s awesome golf challenges. Last year’s events saw a number of dazzlingly dressed golfers raise more than £20,000 for the children’s medical […]

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ECCO® Golf Launches Fred Couples ‘Signature Edition 1992’ Commemorative Shoe

ECCO® Golf Launches Fred Couples ‘Signature Edition 1992’ Commemorative Shoe Danish company ECCO – a leading global manufacturer of innovative footwear – announces that a Fred Couples ‘Signature Edition 1992’ version of its new acclaimed Casual Hybrid model will be available at select retailers worldwide beginning early April. Co-designed by Couples, the shoe commemorates his […]

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FJ’S 2015 CONTOUR CASUAL LAUNCHES IN A SUPERB RANGE OF SIX SPIKELESS COLOUR OPTIONS

FJ’S 2015 CONTOUR CASUAL LAUNCHES IN A SUPERB RANGE OF SIX SPIKELESS COLOUR OPTIONS Hot on the heels of its 2015 Contour Series™, FJ, the #1 Shoe and Glove in Golf, has unveiled Contour Casual™, boasting the same renowned comfort and fit of its cleated relation, but with a high-performance, spikeless outsole. Providing the comfort […]

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Five reasons why Abacus Sportswear is a smart fit for Robert Karlsson

Five reasons why Abacus Sportswear is a smart fit for Robert Karlsson  Former European Number One becomes abacus® brand ambassador  (Dalby, Sweden – January 19, 2015) Abacus Sportswear, pioneers of stretch waterproof fabrics and Official Licensee of The 2014 Ryder Cup, has signed former European Number One Robert Karlsson as its latest brand ambassador. Here the […]

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New Walton Sport Rain Jacket headlines Abacus Sportswear’s technical Spring/Summer 15 Collection

New Walton Sport Rain Jacket headlines Abacus Sportswear’s technical Spring/Summer 15 Collection (Dalby, Sweden – December 3, 2014) Abacus Sportswear, a pioneer of high-performance stretch waterproof fabrics and the Official Apparel Supplier to The 2015 European Solheim Cup Team, has introduced its Spring/Summer 2015 range, focused around highly technical, functional garments.   One of the key […]

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ABACUS SPORTSWEAR STRIPS BACK AND GOES NATURAL!

ABACUS SPORTSWEAR STRIPS BACK AND GOES NATURAL! (Dalby, Sweden – October 27, 2014) Abacus Sportswear, an Official Licensee of The 2014 Ryder Cup, has underlined the importance of natural fabrics within its technical, layered golf clothing system for Autumn/Winter 2014. The Swedish golf clothing brand, a pioneer of high-performance stretch waterproof fabrics, also believes natural fabrics, particularly merino wool, still play […]

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The 2014 Ryder Cup is a ‘sell-out’ success for Abacus Sportswear

The 2014 Ryder Cup is a ‘sell-out’ success for Abacus Sportswear     (Dalby, Sweden – October 9, 2014) Abacus Sportswear, a pioneer of high-performance stretch waterproof fabrics and an Official Licensee of The 2014 Ryder Cup, has announced unprecedented sales of its garments during Ryder Cup month.   The technical Swedish clothing brand designed an […]

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Loudmouth Introduces Golf Bags by Molhimawk

Loudmouth Introduces Golf Bags by Molhimawk Loudmouth Golf and Molhimawk team up to produce one-of-a-kind golf bags now available in Europe   London, UK – Sept 8th, 2014 – Loudmouth Golf and Molhimawk (“Molly-MOCK’) Inc are excited to introduce their line of stylish cart bags to their European customers. The Loudmouth Cart Bag byMolhimawk measures 35” tall and features a […]

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Abacus Sportswear named Official Apparel Supplier of The 2015 European Solheim Cup Team

Abacus Sportswear named Official Apparel Supplier of The 2015 European Solheim Cup Team (Dalby, Sweden – August 18, 2014) The Ladies European Tour (LET) and Golf Club St Leon-Rot have selected Abacus Sportswear, the Swedish technical clothing brand and pioneer of high-performance stretch waterproof fabrics, as the Official Apparel Supplier of The 2015 European Solheim Cup Team. […]

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Abacus Sportswear goes ‘Back to Basics’ for its Autumn/Winter 2014 Collection

Abacus Sportswear goes ‘Back to Basics’ for its Autumn/Winter 2014 Collection Dalby, Sweden – June 30, 2014) Abacus Sportswear, the Swedish golf and lifestyle clothing brand and Official Supplier to The European Tour, has launched its Autumn 2014 collection, which focuses on a ‘back to basics’ concept, combining classic styles with traditional autumnal colours. The new […]

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