FJ DELIVERS STYLE AND INNOVATION IN SPRING/SUMMER 2016 PERFORMANCE APPAREL COLLECTION
FootJoy, the #1 Shoe & Glove in Golf, has launched its 2016 Spring/Summer Performance Apparel Collection featuring advanced performance fabrics and modern styling which has made the Mark of Player Brand a favourite amongst golfers worldwide.
Now the #1 men’s shirt brand ‘on course’ in terms of sales volume and value, FJ’s latest offering presents all-new colour tones in its most extensive line to date, capitalising on the enthusiasm with which it has been met among consumers in recent years.
The addition of new QuikDry™ and Smooth Pique materials, to augment a burgeoning shirt collection of cooling and stretch Piques and Lisles, offers more choice than ever before while staying true to FJ’s mantra of providing apparel that helps the golfer perform at their best.
Representing cutting-edge fabrication technology, QuikDry is a particularly interesting addition to the range. Using capillary action, it removes moisture wicked from the skin to the outside of the garment noticeable quicker and more effectively than ever before, leaving the wearer comfortable and dry even in the most humid conditions.
Such has been their popularity, FJ has once again added to its collection of Chill-Outs while maintaining its focus on updated traditional golfwear with high-quality lambswool and Jersey Garments.
FJ’s Performance Slim Fit Trouser and Bedford and Madras shorts provide the ultimate compliment to both shirts and mid-layers in each of the four colour collections, created to allow a plethora of coordinating outfits.
The Aster, Maui, Vista and Evoke colour stories embody the forecasted trends for 2016 following exhaustive worldwide market research and are sure to strike a chord with golfers across the UK for next season.
Featuring bold Mint, Berry, White and Navy colours, the Evoke Collection is set to make an impact on the fairways with a 14-strong range of Athletic and traditional fit shirts, as well as two Chill-Out garments which co-ordinate to perfection. FJ’s Performance Slim Fit Trouser in Mint with Berry trim provides a matching solution for the lower half, while the Performance Bedford Short in identical colours is the ideal option for summer weather.
Lisle Stripe with Contrast Top (Navy & White with Berry) – PRICE: £55
Cooling Royal Blue, Light Blue, Lemon and White characterise the Vista range, with 12 shirts in a variety of styles, including strong colour blocks, stripes and fresh pattern detailing. Further variation is offered in the form of individual Textured and Pique Chill-Outs, as well as a Jersey Knit Track Jacket with a prominent FJ logo.
Raglan Chest Stripe Pique (White/Royal/Lemon/Light Blue) – £60
A varied and distinctive colour palette of Aqua, Orange, White and Navy define the Maui collection, delivering some of the most daring selections in the SS16 line. Pique, Lisle Jacquard and Jacquard Check materials each find their place, along with two Chill-Out Pullovers, a Jersey Knit Track Jacket, Performance Slim Fit Trousers and Performance Madras and Bedford Shorts.
Chill-Out Pullover with Chest Piping (Aqua with White & Orange) – £67.50
The Aster Collection is awash with subtle pastel tones reflecting the latest trends in colour. Stripes feature strongly with a pin dot pattern also likely to grab the golfers’ attention. Frost Grey, Light Purple, White and Black are the dominant colours at play, the latter being most prominent in the Textured Chill-Out and Jersey Knit Track Jacket pieces. A single Performance Madras Short style completes the range, featuring all four complementing colours.
Lisle Multi-Stripe – £55
A mainstay of pro shops nationwide for many years, FJ has also taken great care and attention to capitalise on its best-loved garments over recent season to deliver an enhanced Essentials Collection. Inspiration from many of the most popular shirt and Chill-Out designs has resulted in never-before-seen colour ways, as well as all-new creations and a wide selection for FJ Performance Trousers in the widest possible selection of fits and colours, including Regular, Athletic and Slim.
Spring/Summer 2016 also welcomes and updated Women’s Golf Apparel collection which offers 15 sleeveless and sleeved polos, five lambswool v-neck pullovers and eight Full Zip Knit Chill-Out Pullovers and Vests in pastel colour tones and innovative fabrics.
Young golfers can also look forward to this year’s summer season with Junior Essentials shirts mirroring several of the most vibrant adult’s styles in the same performance fabrics.
Whether it is the contemporary styling of FootJoy’s Performance Apparel Collection, the superior comfort and performance of its advanced footwear family or the superior feel and fit of its market-leading golf gloves, FootJoy remains the overwhelming favourite among golfers of all abilities around the world.
The 2016 Spring/Summer Performance Apparel Collection from FootJoy will be available from 1st March, 2016.