FIRST WOMEN’S COLLECTION HELPS G/FORE SOAR TO NEW HEIGHTS
Designer golf brand G/FORE is exploring new territory with the launch of its exciting spring/summer 2016 collection – including a women’s apparel range for the first time in its evolving history.
In keeping with its reputation as trailblazers of the golf fashion industry and building on its success of the last 12 months, the iconic American brand has continued to push the boundaries, with its first-ever ladies’ collection taking a step away from traditional female golfing attire in favour of trend-setting designs more likely to be seen on the high street.
Featuring cutting edge DRY-TEX moisture wicking technology for maximum coolness and comfort, the new men’s and women’s ranges offer premium quality and style which are ideal for wearing on and off the course.
G/FORE founder, Mossimo Giannulli, said: “As always at G/FORE, we have approached the design of our new collection with high-fashion at the forefront of our creative approach, while also engineering the finest materials for the best possible athletic performance. It is the combination of these two elements that made our first collection so popular.
“In the short time since the spring/summer collections were launched, the reception has been fantastic – both from the trade and the consumer. We’re especially pleased to receive so many positive comments about our first women’s collection.”
Fashion and style on the golf course – and beyond – has become the hallmark for G/FORE and their new SS2016 collection has continued in a similar philosophy of taking golf fashion to the next level.
The progressive brand has opened up a new door with its first foray into women’s golf fashion, with impressive results.
A stand-out piece is the Sunday zip dress, suited to those looking for “nine and wine” at the country club with a polished nickel Riri zipper, tailored waist and pleated skirt.
And for men, the Essential polo boasts a smart take on the button-down collar in a soft, lightweight fabric with fast-drying, sun protection and fade resistant properties, while also featuring the renowned ‘four Gs’ logo embroidered on the front.
The new collections also feature fine knitwear pieces throughout, crafted from luxurious custom hybrid yarns that are soft, lightweight and ideal for all-season layering.
The G/FORE brand, created by fashion-industry pioneer Giannulli in 2011 – founder of the billion-dollar clothing company Mossimo Inc – has made significant strides in its first few years on the golf scene.
After Giannulli addressed his own frustrations in searching for colourful and functional golf gloves by introducing a full range in top-quality leather, their clothes have turned just as many heads in recent times with the trend-setting ideas.
In keeping with their forward approach, G/FORE recently launched a new progressive, design-focused website.