goes ‘Back to Basics’ for its Autumn/Winter 2014 Collection
Dalby, Sweden – June 30, 2014) Abacus Sportswear, the Swedish golf and lifestyle clothing
brand and Official Supplier to The European Tour, has launched its Autumn 2014
collection, which focuses on a ‘back to basics’ concept, combining classic
styles with traditional autumnal colours.
The new range is reminiscent of
the ‘casual chic’ trend of the 90’s, drawing inspiration from Abacus
Sportswear’s initial collections, when the company was set up in
Warm reds and cobolt blues own the collection, which is set
against a monochrome black-and-white backdrop. Colour blocking and two-tone
looks feature throughout, echoing the activewear and athletic trends on the
world’s Autumn 2014 fashion catwalks. Floral prints are evocative of the
mid-90’s bohemian chic style.
As always, technical fabrics shape the
collection with Stretchlite™, StretchDry, Windvent and DryCool™ materials
Chris Mattsson, Designer at Abacus Sportswear,
said: “In the new collection, we have revamped staple golf pieces and updated
signature garments to appeal to the modern day, active golfer.
time exploring our customers’ needs to rediscover the style DNA that makes
abacus® a leading golf brand centres on a ‘Back to Basics’ theme.
added: “All the pieces in our Autumn 2014 collection incorporate our Swedish
roots, combining style, design and functionality, and encapsulate the ‘Freedom
of Golf’ brand ethos of abacus®.”
Abacus Sportswear’s Autumn 2014
Collection also includes a new range – The Resort Collection – aimed at golfers
who enjoy balmy winter temperatures and warmer year-round climates. Made up of
capris, shorts, skirts and UV protection polos, it has been designed to address
the increasing demand of abacus® products in regions such as the Far-East,
Australasia and America’s warm coastal states.